Bruce Springsteen has given his advertising endorsement to one of America’s most famous exports in his first ever Super Bowl commercial.

His 2 minute long ad for the Jeep brand was called THE MIDDLE and pays tribute to those living in the heart of America and how the divided country needs to re-unite on the middle ground.

We can think of a few Springsteen songs that would have been great for an SUV ad, such as TOUGHER THAN THE REST, THUNDER ROAD or DRIVE ALL NIGHT. It’s surprising that PINK CADILLAC didn’t feature in a commercial for General Motors!

One place you will find those songs and many more playing all the time is on The Boss’s own radio station, where we guarantee there are NO COMMERCIALS!